Are Header Tags Really Necessary?
Some recent information was distributed from John Mueller at Google. In a video response to webmaster questions, John mentioned that header tags are not absolutely necessary to ranking a web page in the search engine. This comment had a few search engine optimization experts up in arms as this directly contradicts one of Google's earliest recommendations. Let's get into why H1 tags are important. Why Use An H1 Tag? The H1 tag was first created by web developers to showcase the name of a page to users. Since the dawn of web design, H1 tags have been used to inform users the name of a page and where they are within a site. If you think it about it, it's really just a usability thing. If you were walking down the aisles of a grocery store, you would want to see the name of the products on each aisle - that's all an H1 tag attempts to do. SEOs started using the H1 tag when they realized it can influence search results in Google. Specifically, when correlated to th...